G-10 FLOOR LAMP

Designed in 1950 by Greta M. Grossman, the G-10 Floor Lamp is a rediscovered gem that beautifully balances luxury and functionality. Its distinctive textured lampshade casts a soft, welcoming light, while the polished brass details add a refined touch of contrast — a hallmark of Grossman’s elegant modernism.

The G-10 captures the designer’s ability to unite industrial character with a sense of warmth and sophistication, making it as relevant today as it was in the mid-century era. Originally produced in both the United States and Sweden, this version draws inspiration from the Swedish edition Grossman’s tenth design for the renowned manufacturer Bergboms, from which it takes its name.

An enduring piece that bridges continents and decades, the G-10 Floor Lamp embodies Grossman’s visionary approach to modern living.