Loops Green By Giancarlo Valle

The Loops rug in Green, designed by Giancarlo Valle, is a playful and expressive piece that brings together softness, craftsmanship, and cultural storytelling. Part of a collection that explores memory and identity, the design reflects a dialogue between Latin American influences and Nordic folk traditions.

Crafted from 100 percent New Zealand wool, the rug offers a rich and inviting texture with a hand loomed cut pile construction. Its 12 mm thickness creates a soft and comfortable surface, while ensuring durability for everyday use.

The motifs feel both ornate and organic, inspired by hand painted furniture from Valle’s family home. Combined with a distinctive cut out corner detail, the rug carries a unique and artistic character that stands out while remaining balanced and refined.

Designed in Stockholm and handmade in Bhadohi, India, each piece is produced in small batches, making every rug part of a limited and thoughtful production process. Certified by Goodweave, it also reflects a commitment to responsible craftsmanship.

A rug that brings warmth, colour, and personality into the space, where material quality meets a deeply personal and expressive design language.